The K-beauty craze doesn’t seem to be slowing down any time soon as more and more consumers are getting invested in the wide variety of brands available. The newest brand to make its way on Philppine soil is the Korean skincare and beauty brand A’Pieu.
The A’Pieu brand is relatively new and started in 2008. It was only sold online until they opened their first road shops in Korea back in 2011. The name A’pieu originates from the French word for “basic” or “first.” This is the core of their concept where they want to be the first skin care and make up for young girls by providing gentle and top quality products.
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